Lindström

Lindström

Lindström Group, a Finnish multinational B-to-B textile services provider, runs a rental mat service to keep the look of client companies in tip-top shape every single day. The selection covers doormats, ergonomic and corridor mats, traditional mud mats and stylish solutions that suit their clients’ corporate image.

Lindström – Selling more with Augmented Reality

Lindström Group, a Finnish multinational B-to-B textile services provider, runs a rental mat service to keep the look of client companies in tip-top shape every single day. The selection covers doormats, ergonomic and corridor mats, traditional mud mats and stylish solutions that suit their clients’ corporate image.

The mats make a huge difference in how people view a client company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. The mat selection is also so large that even viewing them all and comparing alternatives has been challenging.

Scandic Oulu compared mats with AR

Scandic Oulu, a 214-room business hotel in the heart of Finland’s city of Oulu, needed new mats in order to freshen up the hotel rooms a bit and improve the guest experience. At the same time, attractive design and high quality are very important for the hotel, which is decorated in a pure and minimalistic Scandinavian style.

Lindström offered Scandic Oulu a unique chance to see, with LiveDesign made by VividWorks, how mats would look like in their planned places. Scandic Oulu was also able to compare the impact of different sizes, shapes, colors and lay-out options. LiveDesign uses Augmented Reality, AR, to show images of furniture in a real-life environment.

“The Lindström Sales Representative had a tablet computer that we used to view places where we were considering placing mats. The tablet let us view each room type with a Lindström mat in the image. We wanted to see the different options of mats they had and that was also possible to do on the tablet. We were able to design the rooms and the new look the way we envisioned. This made me feel confident in choosing the right mat in every room of ours and helped get the order done, tells Juha Kolehmainen, the General Manager of Scandic Oulu.

Quicker decisions

In addition to helping end customers visualize mats in their planned places, Lindström has noticed other advantages.

Sales processes get faster and sales representatives gain more credibility. With the tool, the full selection of mats can be shown instantly by any sales representative anywhere in the same way. The tool allows sales representatives to be seen more as interior designers.

LiveDesign enthuses customers to make deals quickly. It also helps to meet challenges caused by size in some big organizations. Sometimes decision makers can’t come to see where the mats should be placed, if, for instance, there are branches in different cities. In these cases, the Lindström sales representative can visit branches without the decision maker, shoot photos of the locations adding images of the mats to the photos and add the photos to the quotation.

Lindström may also show branded options that have not been produced yet. Lindström sales representatives may add images of mats with end clients’ logos to photos and show end clients how Lindström products can fully support the company image they desire.

The tool helps end clients to communicate about the new mats, too. For example, the installation group can be given easy instructions about paving the mats.

Lindström

  • Textile service company with over 165 years of experience in the textile industry
  • Turnover exceeding EUR 300 million
  • Over 3000 staff
  • Over 80 locations in 24 countries

VividWorks Products in Use

  • ProductComposer, the software’s main tool
  • VividAR, VividWorks’ AR solution
  • Solutions work on Android tablets

Key Benefits

  • Makes the purchase decision easier by visualizing how mats would look like in their planned places
  • Makes it possible for the end client to compare different sizes, shapes, colors and lay-out options.
  • Participating in the design process makes end clients feel more comfortable to place the right order
  • Full mat selection available immediately to all sales representatives

The way to make sales in future

Lindström has noticed the difference that LiveDesign makes in both sales and customer experience.

“LiveDesign has positively affected our sales. When clients can see the right mats in the actual places, it is much easier for them to buy”, says Satu Haikarainen, the Global Head of Product Concept of Lindström Group.

“Using LiveDesign is fun too. It enthuses customers because it is a bit like playing a game. The game just happens in their own premises with items that they might get.”

Lindström first piloted the AR tool in Finland. The results of the pilot were so good that Lindström has decided to start using the tool in other countries where it does business.

“We have just launched LiveDesign in seven other European countries. More countries will follow. This is clearly the way to make sales in future,” says Haikarainen.

“In future, we may extend the use of LiveDesign to other products, as well,” tells Haikarainen.

More success stories!

Read more how our products have helped our customers to enhance their business's,
speed up the whole sales process and increase the returning customer rate.

Asko

3D Touchscreen stands

Asko is one of the leading and well-known furniture retail chains in Finland. The company has a long background in furniture business since 1918. Read more

Asko

Allsteel Office

Designing beyond

USA’s All Steel Office, founded in 1912 as All-Steel-Equip Co., produces furniture for the global market and is the second-largest office furniture manufacturer in North America. Read more

Allsteel Office

DYH

Design Your Home

Design Your Home serves to both inform and inspire their customers to design their way to purchasing furniture. Read more

DYH

Scapa

Proud, smart and inspiring

Swedish Scapa manufactures sofas and beds with 30 sofa models in production. Read more

Scapa

Fagmobler

Boost the sales experience

Fagmobler is a furniture retailer in Norway with a wide range of indoor and outdoor furniture. Read more

Fagmobler

Eilersen

High-quality brand

The high-quality brand relies on VividWorks technology to showcase custom built sofas. Read more

Eilersen

Boffi Salinas

Contemporary design

Boffi’s innovative approach and contemporary design has left its mark on the history of Italian design. Read more

Boffi Salinas

La-Z-Boy

Live life comfortably

La-Z-Boy, founded in 1928 in USA, is a global furniture manufacturer and retailer with nearly 70 stores in US. Read more

La-Z-Boy

Montana

Make room for personality

Montana’s shelving systems, which “make room for personality”, include 400 elements available in a range of colors that can be joined in indefinite combinations. Read more

Montana

R&M Ship

Streamline process

R&M Ship, anchored in Germany and Norway, manufacturers ship interiors. Perfectly tailored and unique design that the customer can be confident of, knowing that everything fits and looks good. Read more

R&M Ship

Lumon

Bring the design to life

Lumon manufactures retractable tempered glass panes that are used to enclose balconies and make terraces into sunrooms. Read more

Lumon

Lundia

Streamline the sales process

Lundia is a furniture manufacturer and retailer specializing in bookshelves and storage cabinets. Read more

Lundia

Lindström

Lindström – Selling more with Augmented Reality

Lindström Group, a Finnish multinational B-to-B textile services provider, runs a rental mat service to keep the look of client companies in tip-top shape every single day. The selection covers doormats, ergonomic and corridor mats, traditional mud mats and stylish solutions that suit their clients’ corporate image. Read more

Lindström

Furninova

VividPlatform - Vital part of sales process

FURNINOVA is a Swedish manufacturer of household indoor furniture including customized couches, sofas and armchairs. Furninova is a leading European furniture manufacturer founded in 1991 by Benny Nilsson and a colleague. Read more

Furninova

ILVA

Presented in 5 shops

ILVA is a furniture store founded in Denmark in 1974. The company offers a wide selection of quality furniture and accessories at affordable prices. It aims to set trends within home décor and provide inspiration for shoppers in an enjoyable and spacious shopping environment. Read more

ILVA

MIO

Top class tool for customers

Mio is a Swedish retail chain founded in 1962. The company offers furniture and home interior accessories with over 60 stores around the country. Read more

MIO

Vepsäläinen

New web-strategy based on VividPlatform

Vepsäläinen is a Finnish furniture retailer chain. The company was founded in 1956 and ever since it has been growing and become a nationwide well-known brand. Vepsäläinen focuses on top of the line furniture, including many high-end brands. Read more

Vepsäläinen

Muurame

DesignWiz

Muurame Oy is a Finnish furniture manufacturer located in Nastola, Southern Finland. The company has long roots operating under brand name Muurame. They are known for modular storage furniture designed by Pirkko Stenroos. Read more

Muurame

Tulikivi

Design your own fireplace

A listed family company, Tulikivi Corporation and its subsidiaries form the Tulikivi Group, the world’s largest manufacturer of heat-retaining fireplaces. The Group is known for its Tulikivi soapstone fireplaces and natural stone products as well as its Kermansavi ceramic fireplaces and utility ceramics. Read more

Tulikivi

Ekornes

Stressless.

Norwegian Ekornes is known for its luxury line of reclining armchairs and sofas that it sells under the Stressless trademark, one of the world’s most famous furniture brands. Read more

Ekornes