Visual CPQ with AR boosts Lindström’s sales
No more dragging textiles around to customers who won’t get an idea of the final look from just a tiny piece of fabric anyway. From now on, Lindström salespeople will have the entire product range at their fingertips – and with just a few clicks are able to show the entire selection on the customer’s own premises.
Lindström first tried LiveDesign in Finland. The results were so promising that the company quickly decided to expand the tool to other markets.
VividWorks’ solution with Augmented Reality (AR) has positively affected our sales. When a customer can see the right mats in the right surroundings, it’s much easier for them to place an order. Customers love it because it’s like a game; a game that actually takes place in their own surroundings and with things they might buy.
Global Head of Product Concept at Lindström Group
Since then, Lindström has launched LiveDesign in seven other European countries. According to Satu Haikarainen, more countries are set to follow. The company will also be using LiveDesign for other products.
In addition to helping the customer visualize the mats ‘in situ’, Lindström has noticed other major benefits. Sales processes have been accelerated and salespeople have gained more credibility. With the LiveDesign tool, the full range of mats is instantly visible anywhere and by any salesperson.
Here are just some of the benefits
Displays different designs in the customer’s own surroundings
All products are scalable and automatically adjusted
Instant display of prices and information
Eliminates errors and accelerates the sales process