LIXIL is a Japanese manufacturer of building materials and housing equipment.
LIXIL’s new Digital Studio, in Ginza, Tokyo, is small in size but massive in impact when it comes to visualizing kitchen and bathroom designs. Thanks to VividWorks’ unique technology solution, visitors to the studio can have a virtual reality (VR) experience for viewing sample plans of bathrooms and kitchens and can view the designs on a large showroom screen.
VividWorks makes it work
Customers can view their future kitchen or bathroom in VR to go beyond seeing a design to feeling it. The customer can quite literally stand in his or her future kitchen, turn around and view each cabinet and fixture from any angle.
Changes to design layout, colors and finishes are made easily and instantly by an advisor in the digital studio so the customer feels empowered to try out options and be adventurous in their design choices. Customers have the option to have a visual reminder of their design project at home. A panorama image can be made from a chosen point in the room and opened up anytime on a mobile device with a QR code.
Let’s get started
Currently, some of LIXIL’s showrooms offer the possibility to view kitchens in VR with large showroom screens. VR supported showrooms satisfy the customer desire to preview how kitchen designs would look in their own homes prior to purchase.