How Lindström used VividWorks to boost their sales

Lindström was founded in 1848 in Helsinki, Finland, and has since expanded across Europe and Asia. The company's mission is to make its customers' lives easier by providing high-quality textile rental services that are sustainable and easy to use. Lindström has made sustainability a crucial part of its business strategy, and it has implemented several initiatives to reduce its ecological footprint.

For example, the company uses eco-friendly washing detergents, recycles its used textiles, and invests in energy-efficient machines. Lindström's services are used by many businesses, from small restaurants to large industrial companies. The company's workwear service provides businesses with high-quality workwear that is comfortable, functional, and meets all safety standards.

The restaurant and hotel textile service provides businesses with fresh and clean tablecloths, napkins, towels, and bed linen. The industrial wiper service provides businesses with high-quality cleaning materials, such as cloths and mops, that are designed for industrial cleaning purposes

No more dragging textiles around to customers who won’t get an idea of the final look from just a tiny piece of fabric anyway. From now on, Lindström salespeople will have the entire product range at their fingertips – and with just a few clicks are able to show the entire selection on the customer’s own premises.

Lindström first tried LiveDesign in Finland. The results were so promising that the company quickly decided to expand the tool to other markets.

"VividWorks' solution with Augmented Reality (AR) has positively affected our sales. When a customer can see the right mats in the right surroundings, it’s much easier for them to place an order. Customers love it because it's like a game; a game that actually takes place in their own surroundings and with things they might buy."- Satu Haikarainen, Global Head of Product Concept at Lindström Group