3D Product Visualization Platform

Transform custom sales with real-time 3D Product Configurator

With VividWorks’ 3D configurator, shoppers can interact with products like never before. They can rotate, zoom, and view every detail in 3D or AR—while customizing colors, materials, and dimensions to create their perfect version.
3D lighting configurator

Join leading brands that trust our platform

We know what it takes to sell custom products

Your product

You sell complex, customizable products with numerous combinations and it's almost impossible to visualize them all.

Your process

Your design and sales process is manual and takes too long for both salespeople and customers, often causing mistakes and stress.

Your goals

You aim to increase online sales, shorten the sales cycle, reduce manual work and errors, build customer trust and confidence.

Why VividWorks 3D Configurator?

At VividWorks, we’ve spent nearly 20 years building 3D configurator solutions, specializing in modular products but able to work with any type.  This experience made us a trusted partner in the space. Our technology never stands still. It grows with our customers, who play an active role in shaping the roadmap. We believe in keeping things simple, with a flat Nordic culture that values collaboration and transparency. That means you’ll always have full visibility into your project, with open communication and regular check-ins to keep everything clear, on track, and moving forward without anything getting lost in translation.

AR

Real-time 3D visualization

Instant Quoting

Dynamic pricing

eCommerce, ERP, CRM integrations

AR, VR & Animations

3D & AR Visual Configuration

Powerful 3D customization, within your rules

3D product configurator
  • Our 3D product configurator empowers customers to customize and explore products in real time, with seamless 3D visualization of product settings.
  • Whether it’s modular shelving, custom sofas, or industrial equipment, buyers can configure products online with ease - no endless back-and-forth or manual edits required from your sales team. Improve clarity, cut down manual tasks and sales bottlenecks.
  • Every customization remains aligned with your manufacturing rules, product logic, and pricing rules, ensuring what customers see is exactly what you can deliver. Cut down ordering errors.
3D sofa configurator
3d frame configurator
Configure, Price, Quote (CPQ)

Automate personalized orders, error-free

3D product configurator
  • The VividWorks Visual CPQ combines the power of a 3D product configurator tool with dynamic pricing and instant quoting to automate personalized orders seamlessly with a click.
  • Sales teams and designers can deliver accurate quotes and order summaries instantly - without manual work or the risk of costly design errors.
  • With our 3D product configurator services integrated into your eCommerce, ERP, and CRM systems, workflows move smoothly from design to production.
3D Configurator for eCommerce

Built for eCommerce Platforms

3D product configurator
  • Seamlessly integrate your 3D product configurator with the popular eCommerce platforms, ERP, CRM and CMS systems such as : Woocommerce, Shopify, Magento, SAP, Salesforce and custom API.
ecommerce 3d configurator

Sell Custom Products Better & Faster
with our 3D Product Configurator for eCommerce

Built for B2B and B2C brands to enhance customer satisfaction and simplify workflows

10x

increase in productivity

150%

revenue growth

80%

faster sales

100%

error-free orders

How companies are using VividWorks

Increase Sales Efficiency

Montana saves time and avoids costly mistakes

We save time and avoid costly mistakes. The VividWorks Visual CPQ solution has improved our sales process. The way we spend our time is much more focussed, allowing us to sell even more. It shows that the better the tool you give the consumer, the greater the likelihood of them visiting the store. ”
Read the full story
Montana shelf configurator

3D Configurator for Retail Fixture

Customers no longer need to contact us for quotes!

""They can do it all on their own. The time savings have been huge for both our sales team and our clients. Salespeople can just go in and get a quote. The fact that we've managed to configure these complex products and get pricing automatically is amazing" - Camilla
Read the full story

Improve Customer Engagement Experience

Sankyo Frontier: transforming the digital experience for complex products

The VividWorks 3D product configurator has become a game changer for the sales teams across 200 offices. The tool has enabled Sankyo Frontier to connect with their customers through an immersive and customizable experience, setting a new standard in the building industry.
Read the full story

Key Features of our 3D Product Configurator

View the full feature list and pricing  here.

3D sofa configurator
Advanced visual configuration, built for complex products

Vividworks' visual configuration software provides ready-made logic for modular products, enabling the creation of highly customizable and complex products with unlimited variations.

Read more
Integrations with your systems and eCommerce

Integrations with Shopify, Magento, WooCommerce, ERP, CRM, and other production systems. Automatically get print-ready files, Bill of Materials (BOMs), and assembly instructions, including SKUs, parts, finishes, etc.

Dynamic pricing

The advanced CPQ features help you solve one of the most common bottlenecks in sales: cost calculation. Set dynamic pricing with our flexible pricing system. As users design, the price updates automatically in real time, with no sales assistance required

Read more
Instant Quoting

Generate accurate, branded quotes in real time with our CPQ, powered by our 3D & AR configurator software.

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Precise dimensions & order summary

The 3D model dimensions update automatically when you configure the product. Easily review order details all in one place for informed customization experience.

Read more
Bring designs to life with AR, VR & Animations

Let customers view their products in their space with Augmented Reality and boost engagement with animated product displays.

Read more
Manage your product catalog with ease

Manage your product catalog, 3D configuration and define product rules on your own. Add or change products easily, ensuring flexibility.

Interactive 3D space planning

Let customers design a room layout and easily place their customized product there for a more immersive, realistic experience.

Read more
Multi-language and multi- currency

Deliver a localized experience with product configuration and ordering in any language and currency.

Read more
3D shelving configurator
Use Cases & Industries

Cutting-edge features for various industries

Trusted by established and fast-growing brands of various industries in B2B & B2C
store display configurator

Fixtures for Retails

Empower clients to tailor displays layouts, finishes and components  with modular fixture configurator
Learn more
kitchen configurator

Kitchen Configurator

Design 3D kitchen configurator with precision. From modular cabinets to finishes and hardware
Learn more
storage configurator

Metal Storage

Build flexible storage systems with modular logic and backend-ready outputs all visualized instantly in 3D
Learn more
3D room planning

3D Space Planning & Design

Plan and visualize spaces in 3D - floor plans, product configurations, and interior designs
Learn more
modular product configurator

Modular Products

Rules-based logic for modular products with endless options - keeps everything buildable
Learn more
e-commerce product configurator

eCommerce

Boost conversions and engagement by adding 3D visual configuration to your digital store
Learn more

Words From Happy Teams

"Working with VividWorks was a great experience - professional, reliable, and budget-friendly. Their 3D visuals exceeded our expectations and have been a hit with both our team and customers. Their team was professional, reliable, and easy to work with - even accommodating time zone differences. I highly recommend VividWorks to any business looking for a great 3D solution. ”

Camilla Chalmers

Marketing Director, Grand+Benedicts

"We worked a lot in Photoshop, creating configurations of different cabinets for the customers depending on their needs. This was time-consuming and the result was always 2D images to present to the customer. Then we found VividWorks and noticed there actually was an affordable option to create 3D configurator. We felt right away this was the way to go.”

Zebastian Häggblad

Founder, Supra Cabinets

"We offer a high degree of flexibility and our product can be tailored to individual needs. It was often difficult to visualize the end product. VividWorks' product configuration platforn helps our customers to better visualize the product and its variants.

Iiris Hollo

Development Manager, Lundia

"VividWorks' product configurator allows our customers to configure and buy our assortment with limitless combinations. Before, it was difficult to visualize all possibilities available to our customers. ”

Jonas Hansen

eCommerce Manager, Audo (former by Lassen)

"With the 3D product configurator, we saw a shift in 90% of orders - people are designing their own products and buying them online in real-time. Customers can literally purchase our product without any communication with our sales team."

Elliott Moseley

Director and owner, ELLTEK

“The configurator puts control directly in the hands of our customers. They can design, visualize, and purchase shelving systems entirely on their own terms."

John Phillips

CEO, Grand+Benedicts

"We’ve increased our sales to the professional segment. Our retail partners have also increased sales, as they can offer a new and valuable service to their shoppers."

Kristian Bye

CEO, BEDD

"We used far more resources to close a sale. Salespeople had to provide more guidance along the way, and because the decision-making process with the customer took longer due to the greater deal of uncertainty involved"

Jan Alexen

Srore manager, Montana

"VividWorks has assisted us to both help our customer's clients visualise their product selections, as well as automate workflow between our systems and customers”

Brian Smith

General manager, National tiles

"VividWorks is providing us with a cloud-based design software tool that is being utilized in our stores worldwide. The platform is user-friendly and easy to adapt, resulting in a seamless integration into our existing workflow.”

Karsten  Kristensen

Head of IT, BoConcept

"VividWorks provides high quality and expertise in their solution. We have implemented their solution to configure and visualize the modular sofa selection that our customers have ordered. As a result, we have increased our accuracy and can now offer a higher level of service to our customers.”

Torben Thodsen

Commercial Director, KEBE

“VividWorks help us getting the sales done easier, faster and the platform can help show to the end user how products will look like. The visual part of the VividWorks program is very good”

Jesper Vaabengaard

Visual Merchandise Coordinator, Louis Poulsen

“VividWorks builds long-term relationships and they never stop developing their platform which ensures that I as a customer always can be in the front edge. For us they are solving our problem by showing complex variations of furniture so that both the customer and our staff can see what the end result will be.”

Thommy Grape

Manager, EM Home

“VividWorks was an ideal partner and completed its portion of the work perfectly as planned and, to our pleasant surprise, with a very quick turnaround time. With VividWorks Planner, you can order all the kitchen furnishings you need, such as cabinets and household appliances and sockets, no matter where you are, even directly from the construction site.”

Jussi Peltoniemi

a partner at Ideal Keittiöt

“For our customers, it’s important to see straight away what their tailor-made product looks like. There’s a vast range of possibilities and it would be a challenge to sell sliding doors and cabinets based solely on a mental image. With the software, the customer can try out different models or color combinations and find new ideas for their decor”

Laura Saaranluoma

Development manager/Co-owner, Mirror Line

The configurator puts control directly in the hands of our customers. They can design, visualize, and purchase shelving systems entirely on their own terms."

John Phillips

CEO, Grand+Benedicts

How We Work

Curious about how we bring 3D configurators to life? Our process is clear, collaborative, and designed to deliver results👇

3d image phone
1. Book a demo

Book a demo or contact us to discuss your business needs and make sure we are a fit.

2. Scoping & Proposal

We review your use case, product catalog, then provide a quote for the subscription fee and one -time implementation cost based on your product's complexity and requirements.

3. Implementation

Upon approval, we kick off the project with a team meeting. Regular status meetings are then scheduled to keep you updated on the project's progress.

4. Go live

When your app is ready and approved, it's ready to go live. Our dedicated support team remains at your disposal to assist with any queries you may have.

FAQ

Why VividWorks is the best partner for you?

At VividWorks, we’ve spent nearly 20 years building 3D configurator solutions for all kinds of modular products - experience that’s made us a trusted partner in the space. Our technology never stands still. It grows with our customers, who play an active role in shaping the roadmap. We believe in keeping things simple, with a flat Nordic culture that values collaboration and transparency. That means you’ll always have full visibility into your project, with open communication and regular check-ins to keep everything clear, on track, and moving forward without anything getting lost in translation.

What is a 3D product configurator, and why does your brand might need one?

Our 3D configurator is an interactive tool that lets your customers customize products online in real-time — adjusting dimensions, colors, materials, and more. The VividWorks’ visual configurator displays every possible product variant and shows buyers exactly what they’re building in 3D while your sales team get instant 100% error-free quotes every time.

This reduces guesswork and boosts buyer confidence — and it works. Clients using VividWorks have reported:
20–30% faster sales cycles, 2X faster in closing qualified deals
Lower r errors
And up to 30% higher conversion rates for website

Whether you’re selling modular fixtures or complex furniture, our 3D configurator turns slow manual quoting into a seamless, visual buying experience.

How does the 3D configurator work?

At the heart of the VividWorks platform is the use of high-quality 3D models in GLTF format to represent products. We can use your 3D files and do optimization if needed. If you don't have 3D files, we can create them for you. The platform loads product data and 3D assets and it is designed to integrate seamlessly into various eCommerce platforms, and other production systems via plugins or APIs. Read more in our 3D Modelling Guide.

How to get started with your 3D configurator?

We invite you to book a free demo to discuss your business needs and ensure a good fit. We will demo our platform, review your use case and product catalog. Then we provide a tailored quote for the subscription fee and implementation costs. Read more: How to Get Started Guide & Our Process page.

How quickly can I implement a 3D configurator?

Implementation time varies with complexity, but the VividWorks team provides a clear scoping process and project plan. Smaller catalogs can go live in days , while larger projects might take a few weeks. We work closely with your team throughout the setup to meet your launch timeline. Check out our Process page to know more of our process in details.

Can I use my own 3D models? What if I don't have 3D files?

You can use your own 3D models or you can hire our 3D experts to help you. If you have 3D models in gLTF 2.0 format, you can use them directly. 3D models in other formats can usually be utilized, please contact our sales team to learn more about this option. Check out our 3D model guide for more info.

What can be configured/designed ? What kind of product/space/material etc?

We provide standard configuration rule building blocks that permit building a very broad set of products, including their accessories and materials. We constantly develop and enhance the structure logic's and welcome feedback in case your product requires some specific capability that we don't yet support. Our 3D Room Planner allow you to plan and design spaces like kitchens, bathrooms, apartments, offices, or any other space.

How much does the 3D configurator cost?

You can check our subscription fee here. Building a configurator has an implementation cost that depends on what your use case is, how complex your product is, and any special features or integrations you may have. To estimate your cost, we need to know more about your business and product. Please book a free call to get started. Read more: Costs Breakdown Guide.

Which integrations are supported?

You can place the configurator on any website. Our products are API based and can be integrated with any websites, eCommerce platforms like Shopify, Magento, WooCommerce, ERPs, CRMs and other enterprise sales and order handling systems. We maintain certain integrations as ready-made / off-the-shelf and you can check for more details here. We'd love to learn from you if an integration is missing.

Can I see examples or case studies?

Yes – VividWorks provides customer stories showing how companies like Montana and Sankyo transformed their processes with our 3D configurator. And our Showcase page lists the recent examples of the configurators we built for clients. We can share examples specific to your industry. On the discovery call, we will go through specific cases and demos that are relevant to your industry.

What does Configure, Price, Quote (CPQ) mean?

CPQ stands for Configure-Price-Quote which is a process for automating the process of selling configurable, modular products. Doing it visually (as in Visual CPQ) helps the user to see the configuration. True 3D helps to see a product with as much detail as feasible. The process helps you to automate configuration of complex, customizable, modular products  and provide pricing and quotation to speed up the process. As a result you get error-free orders and less returns.