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In today's world, customers expect more personalization and customization in their products than ever before. And as a result, many businesses are turning to 3D product configurators to offer their customers a unique eCommerce shopping experience. In this blog post, we'll discuss the benefits of implementing a 3D product configurator for tailor-made products.
What is a 3D product configurator?
A 3D product configurator is a software tool that enables customers to interactively build a product from scratch and customize a product's features, such as color, size, materials, and other accessories in real-time using a 3D model. The customer can view the customized product from all angles, and make changes to it until they are satisfied with the final result.
Challenges Selling Bespoke Products
While selling custom-made products can be a great way for businesses to stand out and meet the unique needs of their customers, it can also come with some challenges. Here are some of the problems that businesses may encounter when selling custom made products:
1. Production Complexity
Custom-made products require a more intricate production process compared to mass-produced products. This can lead to higher production costs, longer lead times, and more complexity in the supply chain.
2. Communication
Communication with customers is essential when selling custom-made products. Businesses must ensure that they understand the customer's requirements, and the customer understands the limitations and possibilities of the product. Misunderstandings or miscommunication can lead to unhappy customers and potential returns.
3. Returns and Refunds
Returns and refunds can be more complex with custom-made products, as they cannot be resold easily. This can result in increased costs and potential losses for the business.
4. Design and Development
Developing a custom-made product requires a lot of design and development work, which can be time-consuming and costly. If the product does not sell well, the business may not recoup these costs.
Benefits of 3D Configurators for Bespoke Products
Now, let's dive into the benefits of using a 3D product configurator for custom-made products:
1. Faster sales and order processes
With 3D product configurators, your customers can create a product that suits their needs independently without contacting your sales reps. They don't need to wait until the design is finished before they can see how it looks in real life. In fact, the software will allow them to create a product online and see how it will look as soon as it's been designed! This is especially helpful for customers who want to make sure their new product looks exactly like they imagined it would before ordering it.
2. Enhanced Customer Experience
One of the biggest benefits of using a 3D product configurator is the enhanced customer experience it provides. Customers can visualize and customize their products in real time, which helps them make informed decisions. This interactive experience makes the shopping experience more engaging and fun for customers and increases the likelihood of them making a purchase.
3. Increased sales and conversions
By offering a 3D product configurator, businesses can increase their sales and conversion rates. Customers are more likely to purchase a product when they can see it in 3D and customize it to their liking. According to Shopify, interactions with products having 3D/AR content showed a 94% higher conversion rate for products than ones without.
4. Faster Time-to-Market
Using a 3D product configurator can help businesses bring their products to market faster. Because the customer is able to customize the product in real-time, they can see exactly what they're getting before they place an order. This eliminates the need for back-and-forth communication between the customer and the business, which can save a significant amount of time.
5. Increased Customer Satisfaction
Customers who are able to customize their products are more satisfied with their purchases. By using a 3D product configurator, businesses can offer customers a unique and personalized shopping experience that meets their individual needs. This can lead to increased customer loyalty and positive word-of-mouth marketing.
6. Cost Savings
Using a 3D product configurator can also lead to cost savings for businesses. Because the customer is able to customize the product in real-time, there is less waste in the production process. This can lead to cost savings in materials and labor, which can be passed on to the customer in the form of lower prices.
7. Reduced Returns
By allowing customers to customize their products using a 3D product configurator, businesses can reduce the number of returns they receive. Customers are able to see exactly what they're getting before they place an order, which reduces the likelihood of them being dissatisfied with their purchase. This can save businesses time and money in the long run.
8. Reduced Error Risk
With an online 3D configurator at hand, there are fewer chances of making mistakes during the design process since everything happens within one single application. The VividWorks Online 3D Product Configurator can be also integrated into your CRM and ERP systems. You can rest assured your orders and sales quotes will be 100% correct as they are created automatically throughout the configuration process.
9. Competitive Advantage
Using a 3D product configurator can also provide businesses with a competitive advantage. By offering a unique and interactive shopping experience, businesses can differentiate themselves from their competitors. This can lead to increased brand awareness and customer loyalty.
By leveraging the power of 3D technology, businesses can offer their customers a unique and personalized shopping experience that meets their individual needs.
Looking to take your business to the next level? Our platform can help you do just that! Book a demo today and see firsthand how our powerful tool and features can revolutionize the way you do business.
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