Using 3D product configurators for websites is nearly a must-have in e-commerce today. These configurators are designed to satisfy the hunger for customization head-on. Therefore, customers can freely interact with product variations in real time—it also creates responsive experiences and increases customer satisfaction.
To achieve the best results with product configurators, always consider features carefully. 3D rendering, AR/VR, mobile optimization, Visual CPQ, and dynamic pricing, for example. That said, don't seek an all-in-one solution; the best fit for your goal would be better.
Right now, let's explore what builds the best 3D product configurator for websites!
Key Features to Look for in a 3D Product Configurator
A fully featured 3D product configurator can ensure an engaging and efficient user experience for both businesses and customers. Below are 8 features to prioritize to unlock the potential benefits of using a 3D product configurator effectively for websites.
1. High-Quality 3D Visualization & Real-time Rendering
The ability to deliver stunning 3D visualizations sets 3D product configurators for websites apart from traditional solutions. Both you and your customers can design, customize, and interact with true-to-life product visualizations from every angle.
What about real-time rendering? It simply means that the configurator performance reflects any changes during customization. This helps customers visualize products precisely as they appear in real life, building their trust in your brand.
2. Customization and Configuration
Configuration is the core 3D product configurator feature, satisfying customers' demand to personalize products to fit their preferences. Customers can build their own products from scratch or use predefined samples and modify something to make the final designs. That said, the product configurator should come up with a rule-based setup to ensure modular logic and high compatibility for each choice, making every design reachable.
Some niche industries, like furniture or automotive, demand more complex structures. That's when the need to handle modular building logic becomes critical. Customers need to combine, rearrange, customize, or even scale individual components effectively.
An interesting example is VividWorks 3D Configurator, which leverages high-level logic in its own rule-based software to perfect this concern. This enables businesses to offer highly customizable modular products with multiple variations.
3. Mobile & Cross-Device Compatibility
Be mindful: Don't only focus on 3D product configurators for websites!
It would be much better if your configurator were mobile-responsive or compatible with various devices. This allows for unlimited access anytime and anywhere during shopping. More importantly, the development of the user interface must be intuitive and consistent.
4. Integration with E-commerce
Most 3D product configurators can seamlessly integrate with e-commerce platforms. This aims to ensure a smooth end-to-end shopping experience, from product customization to checkout. That's also why you can find various 3D product configurators for ecommerce websites, such as WooCommerce configurator, Magento configurator, and Shopify configurator.
The integration of online product configurators can expand with CRM or ERP systems. This means you can build a more efficient workflow for your business operation, from managing customer relationships to tracking inventory and production.
5. Augmented Reality (AR) & Virtual Reality (VR) Support
Both AR and VR are influential 3D ecommerce trends today!
With AR, customers can visualize products in their real-world environment. They can completely experience this magic from smartphones to tablets within simple steps. This not only eliminates guesswork but also builds confidence in purchasing decisions.
On the other hand, VR emphasizes customers' interactive demands. Customers can explore virtual showrooms, walk through life-like settings, and interact with products. All will be performed in a life-like setting to boost customer engagement effectively.
6. Dynamic Pricing
This pricing technology ensures that 3D product configurators for websites adjust prices in real time based on customers' selected configurations. This helps businesses automate price calculations, reduce manual errors, and improve sales processes.
On the other hand, real-time pricing engages customers by displaying accurate prices instantly. That's why customers might feel more satisfied and reduce break deals.
7. Cloud-Based or Web-Based Functionality
A cloud-based 3D configurator can offer unmatched flexibility, speed, and scalability.
First and foremost, this configurator can handle large amounts of data quickly, ensuring a smooth experience even during high traffic. Also, its robust security measures, like encryption and regular vulnerability analysis, can help safeguard user datasets.
More impressively, web-based configurators can be accessed from anywhere, enabling flexible customization with an Internet connection. This makes them ideal solutions for scaling your business, eliminating the need for extensive local infrastructure.
8. Interactive & User-Friendly Interface
Most e-commerce platforms prefer a user-friendly interface. If so, why don't you focus on this feature in the visual product configurators to boost customer experience?
Moreover, your configurator should have smooth navigation to ensure users can move through their customization process effortlessly. This makes it easier to use and less frustrating, especially for beginners, encouraging them to finish their orders.
Advanced Features for Specific Needs
In addition to the eight features above, you can level up your 3D product configurator for your website with advanced functionalities. Here is a quick review to consider first:
- CPQ (Configure, Price, Quote)
Visual CPQ is a red boon for businesses that sell complex and customizable products. Customers can configure products, see prices, and generate accurate quotes instantly. This automation truly makes buying easier and reduces errors in quotes or orders. As a result, you can reduce the workload on your sales team when facing customer problems.
- API Access and Customization
Developers seeking to integrate the 3D product configurator with e-commerce, CRM, or ERP must rely on API access. API flexibility also allows you to customize the configurator, meeting your unique needs and helping you scale its functionality as you grow.
- 360' Product Views
360° views of products make online shopping interactive and engaging. Buyers can experience a product from all sides, and thereby, they can better understand its design, materials, and details. It helps them feel more confident in their purchase.
In fields like fashion, furniture, and automotive, images matter more than words. Therefore, 360° should be the priority for a complete product view, bringing the true-to-life experience even when you’re interacting with the online environment.
Why VividWorks the best 3D Product Configurator for website
VividWorks is an expert in creating custom 3D product configurators for websites. VividWorks 3D Product Configurator can work well across e-commerce platforms, allow for real-time product customization, and display accurate product prices and quotes. These help businesses create engaging shopping experiences and boost sales.
It's also an all-in-one solution for selling highly configurable products like kitchens or design furniture. Thanks to its predefined modular logic, customers can create reachable products own their own without any technical skills or support from the sales team.
- Case study #1: Montana
Montana, a renowned B2C furniture company in North Europe, uses VividWorks 3D Configuration Software with the aim of turning customers into bits of in-reality designers. This configurator offers customers an intuitive interface and powerful Visual CPQ, enabling customers to visualize Montana’s products in real-time with accurate pricing.
“The Visual CPQ solution from VividWorks has really improved our sales processes. The way we spend our time is much more focussed, allowing us to sell even more.”
Jan Axelsen, Store Manager at Montana
- Case study #2: Grand + Benedicts
Grand + Benedicts, a Portland-based company, is famous for its shelving systems. By partnering with VividWorks, it successfully leveraged a 3D configurator for its operations. Customers can now view real-time 3D shelving visualizations and get instant quotes. Best of all, they can do this without needing help from the sales team. The company also has gradually improved the sales process, with faster sales cycles and reduced errors.
- Case study #3: BEDD
In 2021, BEDD, a Norwegian company, decided to use VividWorks 3D Product Configurator for its modular planters and garden beds. This solution lets customers, retailers, and architects design custom solutions in just a few steps. Users can completely get exact measurements and instant shopping lists for price and weight. That's why the brand can drive higher conversion rates and better shopping experience.
Our success stories can inspire you how to succeed with visual product configurators!
Conclusion
Choosing the proper 3D product configurator for your website can transform your business. Thus, it's essential to consider its features carefully, from the level of customization to the ability to integrate with other solutions. Don’t forget to consider advanced features to level up your customer experience effectively.
Contact VividWorks today for a free consultation, or try our demo to discover how our VividWorks 3D Product Configurator can revolutionize your sales process!
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