The Story

In 2015, Supra Cabinets (main reseller Garageinredning.se) started in a small garage. One of the founders wanted to create the perfect workspace for their own projects, but they ran into a problem.

The cabinets and workbenches they needed were either too expensive or not good enough. Only big companies could afford nice, well-equipped garages.

"The storage systems on the market was priced so high that only larger companies had afford to buy them. This created the idea of develop a storage system that was affordable, stylish and suited for both private customers and businesses. This idea created Supra Cabinets -Zebastian, founder of Garageinredning.se and Supra cabinets"

With a clear goal in mind, the founders were motivated to offer better options for garage owners. They knew many people wanted nice and practical garages but couldn't afford the high prices.

In 2017, they launched their first products and were eager to expand their line. They saw a clear gap in the market and believed they could offer solutions that were not only more affordable but also more practical and stylish than anything else out there.

The Product

After visiting several manufacturers, conducting extensive research, and building key connections, the founders created their own line of storage cabinets, carefully designed to meet customer needs.

The Supra Cabinets series provides a wide selection of high-quality garage storage solutions, perfect for transforming everything from small garages to larger workshops.

These cabinets are built to help you stay organized, make your workspace safer and more efficient, and give your garage a stylish, high-quality appearance.

The Challenge

As the founders began to develop their product line, they realized they needed a better way to show off their cabinets.

With so many combinations and material options to choose from, it was hard for customers to visualize the final product in their own space.

Initially, the team relied on Photoshop to create configurations, but this method was slow and not very effective Customers only saw flat 2D images, making it hard to imagine how the products would look in their own spaces.

"We worked a lot in Photoshop, creating configurations of different cabinets for the customers depending on their needs. This was time-consuming and the result was always 2D images to present to the customer. - Zebastian"

This also made it hard for salespeople to show all the options and help customers choose the best one. The sales process was slow and didn't make it easier for customers to decide what to buy.

The Solution

The founders wanted to give a clear and detailed overview of their garage cabinets on their website to make the sales process easier for both customers and the sales team.

The team knew that other industries were already using online 3D configurators. However, they believed creating such a tool would be too expensive and technically complex.

"We knew there was different furniture and kitchen suppliers having 3D configurators but we were thinking it was all custom coded and a very high development cost for such a project. - Zebastian"

While looking for options, they found VividWorks and realized that a 3D configurator doesn't have to be a big investment.

"Then we found VividWorks and noticed there actually was an affordable option to create 3D images of products to put in a configurator. We felt right away this was the way to go. - Zebastian"

3D Garage Storage Configurator: Core Features

·  Real-Time Visualization

Users can see their designs instantly, helping them check how different storage options fit and look in their space.

·  Built-in Product Logics

Pre-build product logic ensures all product choices are compatible making it perfect choice for modular products. Customers can freely mix and match different materials, sizes, and modules without worrying about making mistakes

·  CPQ (Configure, Price, Quote)

Visual CPQ feature allows users to configure their own storage, get accurate pricing, and create quotes all in one place, making the buying process easier.

·  Augmented Reality (AR)

Users can visualize their configurations in their actual garage storage or workshop, seeing how cabinets will look in real life.

·  Precise Measurements

Customers can see exact measurements of their storage. This is especially important because the storage units are made of metal, and once they are produced, it's impossible to adjust the size.

·  eCommerce Integration

The configurator integrates directly with the WooCommerce platform, allowing users to easily add their custom designs to the shopping cart with just one click, making the purchasing process faster and easier.

The Results

The 3D configurator has made a big difference for the sales team and customers.

"Now with the 3D configurator the customers do all this work by themselves directly on our page and can see their configuration develop right on their screen in real-time. - Zebastian"

This user-friendly tool lets customers easily visualize their storage solutions, experiment with different designs, and make decisions quickly, all from the comfort of their homes.

Sales have also improved significantly since the introduction of the configurator.

"The products really are selling better and with less assistance from us in the buying process for our customers because of the 3D configurator. - Zebastian"

This means customers are finding what they need faster and explore more options, which leads to increased sales and satisfaction.

The configurator has also helped the Supra Cabinets teamwork more efficiently.

"A much better and quicker way to create individual customer suggestions regarding what combination of cabinets that fits customers needs the best. - Zebastian"

With the configurator doing the design work, the team can work faster and focus on selling and customer satisfaction instead of engineering tasks.

This level of interaction not only helps customers feel more confident in their purchasing decisions but also makes the entire shopping experience more enjoyable.

Partnering with VividWorks

Working with VividWorks has made a real difference for Supra Cabinets. The team was looking for a way to make their sales process smoother and provide a better experience for their customers.

VividWorks helped them do just that by offering a simple yet effective 3D configurator that made it easier for customers to visualize their storage solutions.

If another business were starting its own journey, would you recommend VividWorks as their 3D partner?

-Zebastian: "Yes absolutely. And the work process is fast. The time from where we first made contact to Vividworks to where they had built the whole 3D configuration was about 12 weeks despite it was in the summer vacation time of the year."

Curious to learn more about Supra Cabinets and their fantastic product line? Check out their website at www.supracabinets.com or visit their main reseller at www.garageinredning.se for even more inspiration!

Learn how VividWorks can support your business -  book a demo to see our tailored 3D solutions in action!