3D eCommerce: Trends to Watch in 2024

From enhancing product visualization to providing immersive shopping experiences, 3D trends are shaping the landscape of eCommerce in 2024 and beyond. In this blog post, we'll delve into some of the most exciting 3D trends revolutionizing the online retail industry.

Enhanced Product Visualization with 3D Models

Gone are the days of static product images. Today's consumers crave immersive experiences that replicate the in-store shopping experience from the comfort of their homes.

3D models are predicted to be one of the top trends for eCommerce in 2024. By incorporating 3D models into their online stores, retailers can provide customers with a more comprehensive view of their products, allowing them to rotate, zoom in, and interact with items in real-time.

This level of engagement enhances the shopping experience and builds trust and confidence in the product's quality and features.

Personalized Product Customization

Product customization is another key trend that will dominate the world of eCommerce in 2024.

In today's hyper-personalized world, consumers seek products that reflect their individuality and unique preferences.

The key to effective product customization for eCommerce is 3D configuration, which not only improves the customer experience but also makes manufacturing more efficient and precise.

Whether configuring bespoke furniture, designing custom apparel, or creating personalized jewelry, the ability to interactively customize products in 3D adds a new dimension to the shopping experience.

By empowering customers to become co-creators of their purchases, eCommerce stores can foster a sense of ownership and exclusivity, driving brand loyalty and repeat business.

Product Configurator

Online product configurators are rapidly gaining popularity in the eCommerce space and are set to be a dominant trend in 2024.

Online product configurator is software that revolutionizes the online shopping experience by allowing customers to personalize and customize products according to their preferences.

Whether it's adjusting colors, materials, sizes, or building a product from scratch, these interactive tools empower shoppers to create unique items that resonate with their individual tastes and needs.

As a result, eCommerce businesses can cater to a broader audience while fostering greater engagement and loyalty.

Online configurators are especially beneficial for selling tailor-made products. These tools remove the traditional back-and-forth of manual product design and allow customers to build products online without contacting the sales reps.

Shopify Product Customizer

Shopify product customizers are a game-changer in the realm of eCommerce and are expected to be a significant trend in 2024.

On average, retailers leveraging 3D content on Shopify experience a 94% increase in conversion rates.

There are several Shopify plugins to drive conversion rate but for Shopify merchants, the integration of product customizers has become increasingly popular.

These tools enable seamless customization directly within the Shopify platform, offering a streamlined and immersive shopping experience for customers.

Shopify product configurators empower merchants to showcase their products to their full potential and allow shoppers to personalize every aspect, driving conversions and enhancing brand perception.

WooCommerce 3D Product Configurator

Similarly, WooCommerce, as one of the leading eCommerce platforms for WordPress, has seen a surge in the adoption of 3D product configurators.

With WordPress product configurator plugins and extensions readily available, WooCommerce merchants can easily implement product configurators into their eCommerce stores, providing customers with interactive and engaging customization options.

Magento Product Configurator

Magento, known for its robust eCommerce capabilities, has also embraced the trend of 3D product configurators.

With advanced customization features and integrations, Magento merchants can offer their customers highly immersive and interactive shopping experiences.

Magento's 3D product configurators empower shoppers to visualize their customized creations in stunning detail, driving conversions and fostering brand loyalty.

Moreover, leveraging Magento plugins tailored for customizable products can further amplify the platform's capability to facilitate unique and tailored shopping experiences, enhancing customer satisfaction and retention.

Augmented Reality (AR) Shopping

Augmented Reality shopping is anticipated to be one of the leading trends in eCommerce for 2024.

It allows consumers to visualize products in their real-world environment before making a purchase.

This trend not only enhances the shopping experience by providing a more interactive and engaging way to shop but also reduces the likelihood of returns by giving customers a better sense of how a product will look and fit in their space.

Visual CPQ Software

Visual CPQ (Configure, Price, Quote) software with 3D capabilities is a significant trend in eCommerce, particularly for industries dealing with customizable or complex products.

Visual CPQ tools like VividWorks simplify product customization by providing a user-friendly 3D configurator interface.

With this stool, users can visually tailor their products to their exact specifications, receive real-time pricing information, and conveniently place orders or request quotes, facilitating a smooth and efficient sales process.

Moreover, this tool has an Augmented Reality feature and offers seamless integration with ERP systems, enhancing the manufacturing process by reducing order errors and ensuring a smoother workflow.

Virtual Try-On for Fashion and Beauty

Virtual try-on technology has been a game-changer for the fashion and beauty industries, enabling consumers to virtually try on clothing, accessories, and makeup from the comfort of their homes.

In 2024, we can expect continued advancements in virtual try-on technology, with more eCommerce stores offering this feature to enhance the online shopping experience.

From trying on different outfits to experimenting with makeup looks, virtual try-on tools provide a convenient way for consumers to make informed purchasing decisions without ever setting foot in a physical store.

Shop the Look Feature

Fashion and home decor eCommerce stores have already started adopting the "shop the look" concept, where customers can purchase an entire outfit or room setup as seen in a curated image.

In 2024, with the integration of 3D technology, this concept will become even more interactive and personalized.

Customers will be able to navigate through a 3D environment virtually, exploring various products and combinations that appeal to them visually.

They can customize and purchase the entire look or individual items, transforming how customers shop for fashion and home decor items.

Product Packaging Visualization

Packaging plays a crucial role in the overall product experience, and 3D technology can greatly enhance this aspect for eCommerce stores in 2024.

Brands can utilize 3D rendering and modeling techniques to create realistic visualizations of their packaging designs.

Customers can see how the package will look before making a purchase, giving them a better understanding of the brand's attention to detail and enhancing the overall brand perception.

Furthermore, 3D packaging visualization can also help eCommerce stores optimize their packaging designs, leading to more sustainable and eco-friendly practices.

Don't miss out on the opportunity to unlock the full potential of your eCommerce store with 3D technology and stay ahead in the competitive online retail landscape in 2024.

‍Book a free consultation call with us today to explore how 3D can transform your business and help boost your eCommerce sales.