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These days, modular designs and custom-built kitchens have reshaped kitchen designs. However, the sales process remains challenging and slow, weighed down by manual configurations, pricing errors, endless revisions, and the lack of product visualizations.
Look for a solution that allows for configuring and visualizing products simultaneously?
That’s Visual CPQ! This advanced CPQ features the customization of product designs, the display of real-time, precise 3D visualization, and the generation of price quotes. With visual CPQ tailored to modular kitchens, users can easily build their own designs by adjusting dimensions, trying out textures, and more—without ever breaking design rules. This can engage customers, boost their satisfaction, and lead to higher conversion rates.
In the following sections, we will explore how Visual CPQ works and highlight leading kitchen brands that have successfully implemented it. Without further ado, let’s get in!
Understanding Visual CPQ in Kitchen Design
What Is Visual CPQ?
CPQ stands for Configure, Price, and Quote, a framework or software designed to ensure efficient product configuration, pricing, and quoting processes. If so, what is Visual CPQ?
Visual CPQ levels up traditional CPQ by adding real-time visualization capabilities, either 3D visualization or 2D/static previews, alongside dynamic pricing and error-free quotes. For example, when buyers customize their custom kitchen designs—custom kitchen islands or custom kitchen cabinet designs—they can see all the changes displayed instantly. This helps ensure accuracy and confidence in their choices of kitchen designs.
Many innovative visual CPQs can also integrate seamlessly into complex ecosystems. ERPs for inventory control, CRMs for customer insights, and eCommerce platforms for online sales can all be synced with this VIsual CPQ software to create a unified workflow. This encourages sellers to speed up their order management and delivery—it’s vital for the success of building custom or high-modular kitchen designs.
Why Kitchen Design Brands Need Visual CPQ
Modular design has become increasingly popular in the growing kitchen development sector because it offers flexibility, efficiency, and customization at scale. Customers can mix and match pre-made units—like cabinets, drawers, and shelves—to fit their space. It’s faster to install and more efficient to plan while allowing for a high personalization level. If the needs change later, each module can be replaced without redoing the entire kitchen.
However, while modularity brings operational efficiency, it also creates complexity in the sales process. Sales teams often struggle to communicate all the product configuration options clearly, and manual quoting can lead to errors, delays, and a lower close rate.
On the other hand, traditional quoting processes are not optimized for modular products. They lack the flexibility to support real-time configuration and can’t reflect the dynamic nature of custom kitchen designs—creating buying friction for both sellers and buyers.
How Kitchen Design Brands Benefit from Visual CPQ
This section will examine how visual CPQ effectively transforms sales and operations for merchants that sell high-modular and tailor-to-order kitchen designs. Let’s take a look!
- Reduced sales processes and resource savings
The complexity of custom kitchen design often leads to a time-consuming and complex sales process for both customers and sales teams. In high-modular or complex designs, it is sometimes almost impossible to visualize all variants, layouts, and combinations. Some users can ultilize traditional software or tools to perform these designs, but they truly take time for back-and-forth communications, potentially leading to sales problems.
That’s when visual 3D CPQ can help design products in minutes without manual tasks. Also, 3D visualization of products gives customers clarity as it provides more realistic images or visuals of how products will look. This reduces the time and effort to exchange between sellers and buyers, minimizes sales processes, and simplifies visual CPQ sales.
- Minimized rework cost
In traditional methods, the lack of 3D visualization and misunderstanding between sellers and buyers makes custom kitchen designs confusing and restricted to order. That’s why mistakes in colors, sizes, and dimensions are found, spiking returns, and wasting money.
With 3D kitchen planner software, users will directly interact with 3D visualization and pricing & quoting automation, ensuring 100% error-free orders. As a result, customers can see precisely what they expect, helping kitchen design brands cut rework costs to zero.
- Higher lead generation & increased sales
Traditional CPQ software often focuses on accurate tech details of kitchen configuration, pricing, and quoting without ensuring a clear and engaging way to visualize designs. In this way, customers can not discover every angle of their kitchens, causing them to lose interest, feel confused about the final designs, and delay their purchasing decisions. This further diminishes leads, decreases conversion rates, and stalls order growth over time.
At that time, let’s empower your kitchen business with 3D CPQ software. This kitchen design tool features live 3D visualizations to let buyers explore designs 360 degrees. Alongside the flexibility in self-customization, all of these can effectively engage buyers. They might feel more trustful to close deals, even resulting in a 10x productivity increase.
Kitchen manufacturers can also utilize CPQ visualization to engage buyers with their competitive edge called customization—it’s well-translated across digital sales channels. Why is this? In fact, many brands still traditionally use images to showcase their designs. Therefore, becoming a leader in this aspect can help you build your branding effectively.
Real-World Case Studies: Kitchen Brands Using Visual CPQ
With the benefits laid out, it’s time to see CPQ visualization in action, with real kitchen brands rocking custom CPQ software to boost sales results and streamline their game.
#1. Ideal Keittiöt
Ideal Keittiöt is an established kitchen & bath Finland-based brand for both B2B and B2C. It specializes in designing and delivering furnishings for kitchens, bathrooms, and closets. However, Ideal Keittiöt is at risk of controlling delivery times and costs due to traditional ordering. This leads to inefficiencies in optimizing project timelines and buyer satisfaction.
Ideal Keittiöt partnered with VividWorks to implement a 3D product configurator. It is visual CPQ software that combines 3D configuration, allowing users to interact with 3D visualizations, pricing, and quoting instantly. This helps cut design time by 50%, enhance customer trust, eliminate manual errors, and finally ensure a more efficient sales process.
#2. Principle Kitchen
Among the 3D eCommerce trends in kitchen design, Principle Kitchen decided to start an online 3D kitchen design tool that can ensure strong CPQ visualization. Buyers can adjust kitchen designs using 3D models and see islands and finishes in real time. These simulations will shorten sales cycles and boost buyer satisfaction for higher conversion.
#3. LIXIL
LIXIL, a famous Japanese kitchen design brand, started with VividWorks 3D Configurator soon. This visual CPQ is leveraged by VR technology to ensure a better user experience. Basically, everyone can freely change the floor color, sizes, and other features in their design. You can also monitor these customizations instantly on their showroom screen.
Conclusion
CPQ visualization is an advanced CPQ powered by high-quality visualizations—effective in showcasing modular custom-built kitchen designs. This potentially contributes to increased customer engagement, reduced sales processes, and higher conversion rates.
Before starting any visual CPQ software on your own, inspire real examples and expert strategies to ensure the best performance. You can book a free demo from VividWorks to directly see how this CPQ transforms your kitchen design brand and creates revenues.
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Streamline your process today!
