Building 3D Configurators: Our Process and Costs

Discover the full process behind building 3D configurators with VividWorks. See what’s included and how much implementation typically costs.

Category
Get started
Read time
5 min read
Last updated
April 16, 2025
Share this post
In this article

Building a 3D product configurator or Visual CPQ for your business feel like a big step - and that’s totally valid. But here's the good news:

👉 You don’t have to figure it out alone.

At VividWorks, we provide full-service implementation, taking care of everything from product logic to 3D model optimization and system integration. You get a fully functional configurator, tailored to your business.

What Is a 3D Configurator and Who Is It For?

A 3D product configurator is an interactive tool that lets customers or sales teams build and customize products in real time- changing colors, materials, sizes, and components - while seeing every change visually.

It’s especially valuable for businesses that sell configurable or made-to-order products, such as modular furniture, shelving systems, outdoor kitchens, or industrial equipment.

Whether you're in eCommerce or B2B sales, a 3D configurator helps reduce errors, speed up quoting, and improve customer experience.

What's Included in the Implementation

Every business is unique - with different products, workflows, and customer journeys. That’s why we don’t offer a one-size-fits-all solution.

Instead of handing you a basic tool and leaving your team to figure it out, we deliver a complete, fully configured 3D product configurator - aligned with your business goals from day one.

We understand that it may feel like a significant commitment. But when you’re deploying a mission-critical tool like a Visual CPQ or 3D configurator, the real risk lies in cutting corners.

Your investment ensures:

  • A tailored, fully operational solution
  • Faster time to value with minimal internal resource drain
  • Seamless integration with your existing systems and sales processes
  • Long-term scalability as your offerings grow or evolve

Our approach is designed to reduce friction, eliminate guesswork, and give your team a high-performing, revenue-driving tool - right out of the gate.

Our 3D Configurator Setup Process Step by Step

Step 1: Scoping – Laying the Foundation

We start by understanding your business inside-out:

  • Review your product catalog, variants, and rules
  • Review your use case and workflows
  • Identify or help create necessary 3D assets
  • Define integration points (eCommerce, ERP, CRM, etc.)
  • Align expectations on visuals and customer journey

Outcome: A clear, shared vision of how your configurator will work in real life.

How to Get Started with VividWorks

Step 2: 3D Modelling (Optional)

Already have 3D assets? Great - we’ll check them and optimize for performance of needed.Need help? We can create them or guide you.

We ensure:

  • High-quality visuals with animations if needed
  • Performance-optimized models for smooth loading
  • Real-time compatibility for configuration & pricing

📘 Explore our 3D Modelling Guide

Step 3: Product Setup & Configuration

This is where your configurator starts coming to life. We:

  • Upload products and 3D assets
  • Build product logic, options, pricing, and SKU structure
  • Configure materials, accessories, and rules
  • Ensure smooth, error-free functionality

Intgerating with Your Systems

Need your configurator to talk to your tech stack? We handle that too.

  • eCommerce platforms (Shopify, WooCommerce, Magento etc.)
  • ERP, CRM, or other systems (custom or API-based integrations)
  • Real-time pricing and order data sync

Your configurator will be fully aligned with your business operations, ensuring a smooth data flow between all systems and providing a seamless experience for your team and customers.

Step 4: Go Live – With Full Testing & Ongoing Support

You’ll receive a test version to review and approve. Once everything is finalized, we’ll launch your configurator and stick around to make sure everything runs smoothly.

✔️ Pre-launch quality checks

✔️ Guided testing and validation

✔️ Ongoing support post-launch

You’re never left guessing. We’ve got your back.

How Much Does a 3D Configurator Cost

Every implementation is unique, but here’s a general idea of pricing and use cases.

how much does a 3d configurator cost
Note: 3D Modelling - Priced separately and applies only if asset creation or optimization is needed

📘 Explore our Pricing Breakdown Guide

💬 FAQ: Implementation

What if I don’t have 3D models yet?

No problem - we can create them for you, or you can work with your preferred partner. See more in our 3D Modelling Guide.

Is 3D modelling expensive?

The cost depends on the complexity of your products, the number of models you need, and number of details (i.e.minimalistic sofa vs antique sofa with lots of details)

However, the return on investment through improved customer experience and reduced returns often outweighs the initial cost.

How involved do I need to be during setup?

Your input is key during the planning and final testing phases, but we handle the rest. We’ll guide you through key checkpoints to gather feedback, validate requirements, and ensure everything works exactly as expected before launch.

Can we do a phased rollout?

Absolutely.We can start with a core product line and expand later.

🌟 What Our Customer Say

Working with VividWorks was a great experience - professional, reliable, and budget-friendly. Their 3D visuals exceeded our expectations and have been a hit with both our team and customers. Their team was professional, reliable, and easy to work with - even accommodating time zone differences. I highly recommend VividWorks to any business looking for a great 3D solution." – Camilla, Marketing Director at Grand+Benedicts

Let’s Build Your 3D Configurator Together

Building a 3D configurator is a big decision - and we’re here to make it easier. From your first demo to post-launch support, we walk with you every step of the way.

Ready to explore what this could look like for your business? Let’s talk! 

Share this post
Speed up your custom product sales
Save time, reduce errors, and deliver a seamless experience for your customers with our powerful product configurator.

Streamline your process today!
Power Up Your Custom Product Sales
Save time, reduce errors, and deliver a seamless experience for your customers with our powerful product configurator.

Streamline your process today!
Book a 30 min Demo